Analysts believe that mobile web browsing will surpass desktop browsing in less than five years. Websites all over the internet are making the switch from Flash to HTML5 video right now. Don’t be left out of the mobile web revolution!

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Eat your heart out Microsoft Office. On January 27, Apple introduced new iWork software for the Apple iPad. Apple’s new multi-touch iWork software suite is a take on a more popular office suite from Microsoft, but this version gives you power previously reserved for Tom Cruise in Minority Report.

To purchase an iPad it’s going to set you back at least $499, plus $9.95 for each of the software applications (word processor, spreadsheet, presentation software). Compare that to Office Professional 2007 which weighs in at $499.95, but obviously has more features and, oh, is productivity optimized; but, hey, when have spreadsheets ever been this much fun?

When these come out in a couple months you can expect to see a lot of authors writing iBooks and updating their blog posts in Starbucks on their iPads with the optional keyboard attachment. Apple is bringing the coolness factor to office productivity apps in a way we’ve never seen before — and who wouldn’t want to be caught in public updating their website or making last-minute changes to a presentation on a slab of science fiction?

Apple will likely introduce a new format for distributing electronic books, magazines, newspapers but it is also possible that they will introduce new paradigms for publishing additional printed media. The tablet interface provides new opportunities for improving website design and new ways for content providers to be paid for content in addition to a new marketplace for the content as well as a new method for packaging that content. No longer will content creators be constrained to single column online magazines or newspapers. Real fonts would presumably be available and rich media like video, audio, and news updates could be intertwined with content which would normally not be available in a printed magazine or book. Another example of how web design is moving beyond the browser.

Time magazine has already released a prototype interface for the new digital Sports Illustrated magazine. The digital issue runs on Adobe’s Air platform, but they plan to support Apple’s tablet natively as well.

So what’s so great about this new tablet computer? Apple’s new tablet computer promises to be more than just a gigantic iPhone, if anyone can get the e-book reader correct, it will be Apple. This means devices like the Amazon Kindle, Barnes & Noble Nook, and many other devices like them will likely have a lot of catching up to do. Steve Jobs has reportedly been working on the project for several years and, as known for his requirement of absolute perfection, the device wouldn’t be released until it was up to his standards. Mr. jobs is finally happy with the device, which will be announced in a January 27th conference.

Amazon’s Kindle uses e-ink technology, which means that the black-and-white screen accomplishes low power consumption with an ability to stay in an on or off state without using power. The only time power is consumed is when the page is turned where the pixels need to be turned to an opposite on/off state.

Apples iPad computer is likely to use the same operating system as the iPhone or a hybrid between Mac OS X and the iPhone operating system, all of which have the same core UNIX code base. Perhaps the most innovative feature of that the iPhone brought was not its phone capabilities or its iPod capabilities, but in fact it’s mobile Safari web browser. Apple’s tablet computer with has the potential to also redefine how we interact with the web, especially when consuming content that is web-based.

Apple’s iPod along with iTunes redefined the music industry. Apple is getting ready to do it again — this time with the publishing industry — with the new Apple tablet, rumored to be named iPad.

Tablets aren’t anything new, Microsoft has been doing tablet computing for many years. All of Microsoft’s tablets were pen-based interfaces. Draw on the screen, it recognizes the writing and converts it to text. Apple also had a tablet-based computer, called the Newton, but this was prior to Steve Jobs returning to Apple. While the Newton was well before its time, Newton was a real drain to the company’s finances, and when Steve Jobs took back the helm it was one of the first projects that he canned. Trouble is, it never worked so well. The tablets have been bulky, heavy, not as versatile as a laptop and harder to use because most lack a physical keyboard. Smart phones suffered a similar pen-based fate prior to the release of the iPhone. Palm and Microsoft supported stylus driven phones, while they were touchscreens, they didn’t have the capacitive touch sensing screens the iPhone uses for multi-touch input. Palm countered with its new touch sensing Palm Pre, and Microsoft announced its now delayed Windows Mobile 7 For its Windows Phone platform which promises to add Multi-Touch support. Apple’s iPhone touch sensing capability has spawned numerous copycat devices, even entire operating systems, notably Google’s Android platform and Palm’s Web OS.

“My advice for anyone who is starting out with ecommerce is to be sure that the front of your site represents your brand. Your home page is your face to the public online. The minute someone enters your site, they want to be impressed or ‘wowed’ by the presentation.”

Wise words. Not just true for e-commerce, but any good website should engage the audience immediately. This goes back to the habit for highly effective websites, make a good impression. Keeping the audience interested is the second step — it’s why we can’t just make pretty websites — they have to be functional and useful as well. Turning page views into paying customers is all about conversion — getting the customer to react on more than an emotional level. We want them to buy something, pick up the phone, or take some other type of action. In other words, presentation should grab attention, and content should keep attention. Combined they should inspire action.

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Microsoft’s Bing will power search results for Yahoo in a deal that is expected to close sometime Q1 2010. Bing will secure the number two spot for search, with Bing technology expected to be used for nearly three in 10 of all web searches performed worldwide.

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Some things take time. One scoop of ice cream won’t make you gain ten pounds and you’re not likely to lose ten pounds from one workout either. It’s the compounding returns of little details that matter. Repetition of the same action over time creates results. Coupled with the right action, those results can be very rewarding.

Take time today to contact us and we’ll guide you to a more successful web tomorrow.